About the Strategic Product Evaluation
Reviews are an essential part of any marketing plan, but comprehensive evaluation by experts in child development and play, as well as by children themselves, will make your reviews, and in turn, your products, stand out from the crowd.
Our rigorous evaluation process means that our stamp of approval is highly sought after in the industry, as well as well recognised and trusted by parents.
Apps which meet our criteria are awarded a place in The Good App Guide, and the use of the stamp, which can be leveraged across websites, social media, marketing materials and much more, giving your brands a real point of difference.
Who is the Strategic Product Evalution for?
Why should I choose a Strategic Product Evaluation
Firstly, it can give you greater insight into your app. This means that you can talk about the strengths and benefits with more confidence when pitching to stakeholders or marketing to consumers. You can also quote the report to add credibility by using our independent, expert voice to endorse your app.
Secondly, a strategic report can help make your app the best it can be, with recommendations for development from our experts. This includes usability, engagement, and skill development where relevant.
All of this and more including money can’t buy opportunities such as ad hoc press and media coverage you can’t really afford not to submit your lines for evaluation
What is included in a Strategic Product Report?
As with our accreditations, the App is tested with multiple children, parents, and child carers as appropriate. You’ll also benefit from free fastrack testing and, if your product meets the minimum standards, it will be featured in the Good App Guide and the gateway is open for a range of other support.
Strategic product reports vary in length depending on the feedback we receive for your product, but are typically around 2,000-3,000 words long.
Product Review Process
Step 1. Complete the Submission Form
One Form per App (Except where otherwise agreed for a range)
Step 2. Confirm your submission package and the respective fees
(For Basic, Standard and Strategic product submissions or multiple product submissions)
Pricing
£1500 +VAT (STRATEGIC)
£450 +VAT (STANDARD – 3 WEEKS)
£350 +VAT (BASIC)
*The submission costs above do not apply for products submitted as part of the STEAM Accreditation Programme. If submitting a STEAM product, please visit this page for a breakdown of costs.
£1500 +VAT (STRATEGIC)
£450 +VAT (STANDARD – 3 WEEKS)
£295 +VAT (BASIC)
*The submission costs above do not apply for products submitted as part of the STEAM Accreditation Programme. If submitting a STEAM product, please visit this page for a breakdown of costs.
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$2000 (STRATEGIC)
$600 (STANDARD – 3 WEEKS)
$495 (BASIC)
*The submission costs above do not apply for products submitted as part of the STEAM Accreditation Programme. If submitting a STEAM product, please visit this page for a breakdown of costs.
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PRICES UP TO DATE AS OF APRIL 3RD 2023
Types of Submission
STRATEGIC PRODUCT REVIEW
Detailed findings on child engagement, ease of use, skill development, and inclusivity; with additional analysis and recommendations for development from an expert in child development and user experience.
BASIC PRODUCT REVIEW
Basic report detailing ratings on child engagement, ease of use, and skill development.
FAST TRACK PRODUCT REVIEW
Same Product Report depth as the Standard Product Report, but with a maximum 3-week turnaround.